Is Google putting more weight on brands in rankings?

kery | Mar 08, 2010 | Comments 12

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On February 26, 2009, Google software engineer Matt Cutts collected questions on Google Moderator and answered many of them on video. Monica from Madison, WI asked: Can you verify that Google is putting more weight on “brands” in search engine rankings? If the answer is “Yes” — what is Google’s definition of a brand? Inspired by Aaron Wall’s post: www.seobook.com

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  1. spam890 says:
    March 8, 2010 at 11:38 am

    Hey Matt, Do you have only ONE t-shirt?

  2. askpersonaltrainers says:
    March 8, 2010 at 11:56 am

    Thanks for the info, I don’t know anyone who uses any other search engine and if I have to even 1 time I get frustrated that they all suck compared to google…

  3. bmeister77 says:
    March 8, 2010 at 12:51 pm

    The Brand Algorithm will probably be triggered with terms like ‘buy’,'company’,’[geographic target]‘,’sale’,'shop’,'order’ etc. etc. matched by a ‘new’ database of brands (Chambers of Commerce databases etc.).

  4. jmorg1 says:
    March 8, 2010 at 1:11 pm

    How much did IBM pay you for that blatant advertising?

  5. zazammweightloss says:
    March 8, 2010 at 2:04 pm

    Very helpful video – Thanks Matt :)

    Can you please answer this with a yes or no. Does Google give more pr or preference to sites done in Joomla , word press Drupal Or other such OS compared to say frontpage or DW or CSS? There are a LOT of info saying you ( google ) will give Drupal, Joomla and such better preferences?

  6. gvanderleun says:
    March 8, 2010 at 2:05 pm

    Good spokesman for Google.

  7. MattCutts says:
    March 8, 2010 at 2:50 pm

    wa7son, the video confirms that there was an algorithmic change, but that we didn’t and don’t think of the ranking change in terms of promoting brands.

  8. spamblogger says:
    March 8, 2010 at 2:53 pm

    :) )))))

  9. wa7son says:
    March 8, 2010 at 3:02 pm

    Question: “Are Google putting more weight on brands more in search results?”

    Answer: “No we don’t, we just changed something so that brands might now be appearing higher up on the list”

    - Well isn’t that what the woman was asking?

  10. PhongTheory says:
    March 8, 2010 at 3:44 pm

    thanks for explaining absolutely nothing about this “change”… yet again.

  11. Busbyhead says:
    March 8, 2010 at 4:37 pm

    second !

  12. hprof1 says:
    March 8, 2010 at 5:35 pm

    first !

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