Comments on: Snippets and Titles

By: malditoweekend

malditoweekend — Tue, 16 Mar 2010 09:35:13 +0000

What a great explanation about snippets and Titles. Some webmasters don’t understand how important a title of the page is and they keep “spamming” by over using the title tag to include all of their keywords.

Now you know how Google treats this kind of black hat SEO or indirect mistakes.

By: WebstreamDynamics

WebstreamDynamics — Tue, 16 Mar 2010 08:59:03 +0000

Simple but to the point. The one thing I would clarify is that when your say Title you are referring to the page’s Title Tag, not the page heading.

By: SEOMofo

SEOMofo — Tue, 16 Mar 2010 08:42:57 +0000

Matt,

If I understood you correctly, you’re telling me I can use 100 keywords in my title and they will be counted in the page’s scoring. Plus, as an added bonus, Google will alter the page’s SERP snippet to make my title more user-friendly and potentially increase click-through.

Hopefully I misunderstood, because that seems like a pretty exploitable feature.

By: yfenniseo

yfenniseo — Tue, 16 Mar 2010 08:25:59 +0000

That’s an interesting video. Just thinking about the title aspect for a moment. Does what you say mean if I want to be really lazy, I can just leave the titles blank and let Google fill it in for me?

This presumably means all I need to do is optimise the content for the concept I’m trying to communicate and let google deal with the title and snippets.

So the question – will losing SEO value on few keywords in title tag be offset by the gains in google producing title ‘on the fly’

By: searchlinqsonline

searchlinqsonline — Tue, 16 Mar 2010 07:33:24 +0000

I think what Matt is saying,

That if you care about your website, your site must be optimized inside and out. Leaving no title tag or cloning your descriptions, is not going to make you friends at Google.

Frankly I would not want Google to randomly choose me a title tag! No offence a machine is still a machine. Bottom line fix your pages

My question becomes say your article has an important subsection that people are returning to. Does that mean Google will rename my article to that section?

By: MichaelDadona

MichaelDadona — Tue, 16 Mar 2010 07:21:26 +0000

I respect and appreciate your explanations, Matt, after I’d checked the keywords ranking fluctuation by using RankTracker. Many times googlebot and robot.texts selected from snippet as their crawled keywords. I compare it at three (3) points of checking location; RankTracker, Webmaster Tools and Google Analytics.

By: almightyvegeta87

almightyvegeta87 — Tue, 16 Mar 2010 07:02:46 +0000

Title can change too.This is smart computing. Google is getting powerful.

Expect total world domination

By: mi6friend4all

mi6friend4all — Tue, 16 Mar 2010 06:21:29 +0000

Thx Matt for this nice piece of information.

By: hairyfrankfurt

hairyfrankfurt — Tue, 16 Mar 2010 05:48:57 +0000

Query? So it all comes back to databases… SHIT!! rofl i hate mdb

By: arshammirshah

arshammirshah — Tue, 16 Mar 2010 05:46:20 +0000

I’m going to assume there is a character or word count that can be triggered that flags for spam / black hat.

Would love to hear from Matt on this one.