PubCon at Dallas Lyndon Reid Halo Media Video Interview

Lyndon Reid, principal at online marketing firm LyndonReid.com Ltd., was featured on a PubCon South at Dallas social media marketing session entitled “Emerging and Halo Marketing,” and WebmasterWorld’s video content producer Vanessa Zamora had the chance to talk with him during the conference. Reid told Zamora about some of the opportunities made available by the quick pace of change in social media, especially those made possible by becoming an early adopter of new or beta test versions of online services. During their video interview, Reid spoke with Zamora about using online services and blogs such as Twitter and Mashable to keep up with industry news, and then finding ways to use and benefit from some of the new services that continue to appear with surprising frequency. Reid offered several online marketing tips, such as using Web traffic analysis firm Alexa and its list of 100 leading websites to find those that offer self-service advertising platforms, or to locate new social media firms that may be open to advertising partnerships as they struggle to get off the ground. Before getting back to his busy PubCon schedule, Reid shared some of his thoughts about the mobile advertising and application possibilities opened up by Google’s purchase of AdMob, Apple’s launch of its iAd mobile advertising service, and recent initiatives that have been taken by mobile advertising platforms such as Quattro Wireless.