Should I be obsessing about load times?

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Ryan in Dearborn, MI asks: “Many SEO’s are obsessing about your speed comments, but I get the feeling speed will be a very minor component in ranking. Am I right, or should I be obsessing about load times as well?”

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  1. andrewrobinson28 says:

    Thanks Matt, these videos are helpful, and its fun trying to read between the lines.
    -Andrew (Orange Ocean Internet)

  2. OutSourceRabbit says:

    Really cool answer. I think it’s just awesome to look through these Google videos.

    Isn’t it just great having the Big G themselves tell us what’s going on guys? :)

    -Kon.

  3. MyWebs says:

    @LiquidFricton I have some top rankings and I don’t pay Google a dime. I don’t know what your motive is for saying such a thing but I really do not believe a word of that.

  4. LiquidFriction says:

    you have to pay google to show up ontop of searches, get ready to pay up big, i know websites paying google amounts such as 50,000 a month for traffic

  5. sayweb says:

    your hair is growing back….

  6. yogeshsarkar says:

    Screw Google, concentrate on user experience. If that means making a fast loading website then go with it, if it means making a flash heavy website which is slightly slow to use but fun/important for your users, go with that!

  7. McSnookerman says:

    even if google doesn’t use speed as a signal, users are more likely to link to a fast site than a slow site

  8. 26macka says:

    @incrediblehelp… It’s an example, clearly it’s going to be hard to get two sites exactly the same in every aspect! If you where running your own search engine would you send your surfer to the better or worst user experience? Clearly speed should be a factor at some level.

  9. djxxlaker says:

    i like the AKA NEW youtube-disco… i like stuff there and i kno where it could and should be better… can u please talk about this.?. YouTube-Disco..thx..

  10. drekaham says:

    @Robbertbiz thank you. but it would be nice if someone from google could confirm this. ;)

  11. yaroukh says:

    …hoping silently Google will address VM cold-start issue on AppEngine soon…

  12. CitricSquid says:

    @incrediblehelp It’s not ridiculous. I, as a user, find speed to be very important. of course content is important and that’s what they’re focusing on, but when your site is taking over 5 seconds to load I do not want to end up there. Properly built sites hosted properly will never find a problem with this, my sites take under 500ms to load (if you discount latency) because they’re well optimised.

  13. incrediblehelp says:

    Ridiculous, so on a even playing field page speed is definitely a huge issue for ranking. This screams the same thing that you ask us as webmasters to report paid links. Do the good for Google, but no guaranteed return for us the website owner.

  14. Robbertbiz says:

    @RandomAnimations27 No, that’s not duplicate content. Please watch the video about duplicate content at this channel.

  15. Robbertbiz says:

    @drekaham They mean the time to load the webpage at the moment the user clicks on teh search result.

  16. pegefounder says:

    My site is optimised for fast showing the content, not for fast load time. This is a big difference. Compressed delivery, built in CSS, javascript loads only after the content can be displayed by the browser.
    I tested with a slow GPRS connection and earsed cache. My site showed up first part of content in 5 seconds, other sites showed a white screen vor 4 minutes.

  17. Conceptskatemedia says:

    Page speed should be very important. The web is growing fast and people need to keep their websites up to date including page load.

  18. drekaham says:

    about the speed thing… what does google mean with speed? the speed of the site to load or the speed how fast your urls are in googles serp? example: if my url gets first in G serp then it would be ranked higher. or does G mean even something else with speed?

  19. RandomAnimations27 says:

    If Site A and Site B were twins, they’s have to be penalized for duplicate content.

  20. MelvinBout says:

    Clear explanation! thx!

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