Bruce Clay on the Business of Local Search

There are certain myths associated with local search that many businesses unfortunately, get wrapped up in. Bruce Clay, the President and CEO of Bruce Clay, Inc., talks with WebProNews and explains why these theories are false. First of all, small businesses do not always realize that they are competing with businesses with large budgets. Small businesses naturally have small budgets, but they need to provide the same level of optimization as their competition in order to adequately compete. Secondly, small businesses think that they only need to do local search optimization. Clay points out that, just because a business is small and local, doesnt mean that it doesnt need to fix its entire website. He says: No matter what, the work is pretty much the same. No matter how you want to cut it, SEO is SEO.

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