Should I use pipes or dashes in my titles?

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Blind Five Year Old from San Francisco, CA asks: “Does Google have any suggestions (or data) on the impact of pipes versus dashes in the title tag?” Thisvideo is part of a “Grab Bag” series in which Matt Cutts, head of Google’s webspam team, answers questions from webmasters. We’re not currently taking new video questions, so your best bet for getting an answer about webmaster-related search issues is to head to our help forum: www.google.com

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  1. theNewCodingFrontier says:

    I think it is best to use pipes to separate site names from topics..

    siteName.com | Test Page and reserve dashes for other things

  2. benwebholdings1 says:

    I think there is another answer to this question….

    dashes win with usability in the sense that every one is going to know ho to use a dash and will be able to easily type it in a browser and they will ofcourse see it.

    pipes will have better click through bc they are less intrusive or alienaiting. Dashes are tacky looking, so are pipes but pipes go over looked.

    use pipes….

    actually use dashes.

    ha.

  3. techfoxpl says:

    And what about the · tag?

  4. nalexander21 says:

    are there any delimiter considerations – like using apostrophies in titles?

  5. veryveryblessed says:

    Your videos are short and to the point. I like that. Very good information.

  6. goprocamerahawaii says:

    awesome! i’m stoked that i found this page, you guys give a lot of useful tips. aloha

  7. JoesHouses says:

    A pipe symbol is the verticle bar. It is the shift- key. is the backslash. That key is right above the “Enter” key.

    So, shift-backslash will give you the “pipe’.

  8. Hinpaki says:

    +1

    but are u sure abt this?

  9. durnessanomaly says:

    I’ve always known this as a pipe: |

  10. designfans says:

    I’m pretty sure a pipe is a | which is not an ell “l”

  11. BruceAchterberg says:

    What are “pipes”?

    And these (e.g. these: “»”) are chevrons, right?

    I know what a hyphen is (“-”), and I know what an en dash (“”) is and what an em dash (“—”) is, but I’ve never heard of pipes before.

  12. MattCutts says:

    Good point. In general, I usually prefer hyphens over almost anything else.

  13. wis3384 says:

    its amazes me when he do his move with his hand….(just kidding)
    back to the topic…we usually see websites that uses “>” or “>>” is it also considered the same?

  14. seoinseattle says:

    If you have a pipe in the middle of a group of words and someone searches for those word as an exact phrase the version with pipes will not show up, but the version with hyphens will.

  15. ShawnKHall says:

    The biggest issue with parameter separators in the title is that some characters are not supported in various operating systems for the file system, so when a user bookmarks the page (which in some situations will then sync to a webservice), the bookmark will be renamed. This effectively replaces many characters with either a dash or completely remove the character. In most cases, pipes and chevrons are completely removed, while dashes, commas and other characters are preserved as intended.

  16. TheBoredSwede says:

    How about » and other similar chars?

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