Yahoo’s Dave Roth at pubcon On “It’s You” Brand Re-Launch

kery — Sun, 04 Apr 2010 21:09:19 +0000

Yahoo director of search marketing Dave Roth, who spoke and moderated at the recently concluded pubcon search and social media marketing conference, took time out from his busy schedule to speak with webmasterworld video content producer Vanessa Zamora during the Las Vegas event. Roth, who guides both search engine marketing (SEM) and search engine optimization (SEO) strategy for Sunnyvale, California-based Yahoo, spoke with Zamora about Yahoo’s global “It’s You” marketing re-launch involving television and other media that began in September and which will continue into 2010, and how that campaign has involved many local SEM efforts in countries worldwide. During their pubcon Las Vegas 2009 interview Roth told Zamora about his Industrial Strength SEM blog, where he has written about how Yahoo overcame some of the difficulties it encountered during its re-launch. Roth also spoke about how the pubcon Las Vegas event made it clearer than ever to him that large in-house Web site SEO has improved dramatically over time, and how pubcon showed that businesses are continuing an enthusiastic en masse move to using social media marketing tactics.

Matt Cutts on Big Brand blackhat Sites

kery — Fri, 19 Mar 2010 10:55:22 +0000

Google’s head of webspam, Matt Cutts, weighs in about big brand sites that have been banned for black hat seo practices during the Black Hat/White Hat session during SES San Jose 2008. I happened to be sitting beside him. My original post about it is here: seo-space.blogspot.com

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Yahoo’s Dave Roth at pubcon On “It’s You” Brand Re-Launch

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