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PubCon South 2010 Dallas – Search Marketing Update

kery — Wed, 16 Jun 2010 05:09:40 +0000

Quick highlights from PubCon 2010 search engine optimization and social media marketing conference in Dallas, Texas from Sally Anne Dishong, SEO + Social Media Content Editor.

PubCon at Dallas Lyndon Reid Halo Media Video Interview

kery — Wed, 09 Jun 2010 05:09:50 +0000

Lyndon Reid, principal at online marketing firm LyndonReid.com Ltd., was featured on a PubCon South at Dallas social media marketing session entitled “Emerging and Halo Marketing,” and WebmasterWorld’s video content producer Vanessa Zamora had the chance to talk with him during the conference. Reid told Zamora about some of the opportunities made available by the quick pace of change in social media, especially those made possible by becoming an early adopter of new or beta test versions of online services. During their video interview, Reid spoke with Zamora about using online services and blogs such as Twitter and Mashable to keep up with industry news, and then finding ways to use and benefit from some of the new services that continue to appear with surprising frequency. Reid offered several online marketing tips, such as using Web traffic analysis firm Alexa and its list of 100 leading websites to find those that offer self-service advertising platforms, or to locate new social media firms that may be open to advertising partnerships as they struggle to get off the ground. Before getting back to his busy PubCon schedule, Reid shared some of his thoughts about the mobile advertising and application possibilities opened up by Google’s purchase of AdMob, Apple’s launch of its iAd mobile advertising service, and recent initiatives that have been taken by mobile advertising platforms such as Quattro Wireless.

PubCon South at Dallas Maria Harrison Local Search Interview

kery — Wed, 02 Jun 2010 05:10:13 +0000

Maria Harrison, owner of online marketing firm iClarity, LLC, spoke during PubCon Dallas about a variety of local search topics. WebmasterWorld’s Vanessa Zamora interviewed Harrison during the PubCon event. During their interview Harrison shared some of her thoughts on the importance of businesses being complete when filling out online local search information-gathering forms, including the addition of pictures or videos if possible. Harrison, a twelve year industry veteran, also spoke about the concept of citations in local search optimization, such as reviews that link to a company’s website, similar to link building in traditional search engine optimization. Harrison also spoke about the value of having customer testimonials and reviews from sites such as Google Local and Yelp. Before concluding their PubCon interview, Harrison told Zamora that firms should not overlook the benefits of continuing to have an e-mail marketing list even during a period when social media services such as Twitter and Facebook have become increasingly popular.

techblog and seo thailand » Dallas

PubCon South 2010 Dallas – Search Marketing Update

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