techblog and seo thailand » Media

Yahoo’s Dave Roth: The Reality of Social Media & Big Brands

kery — Wed, 24 Nov 2010 05:09:29 +0000

Yahoo director of search marketing Dave Roth was recently interviewed at Search Engine Strategies (SES) San Jose by WebmasterWorld video content producer Vanessa Zamora and shared information covered during his speaking session, entitled “SEO Tools of the Trade: What’s in YOUR Toolbox”, including useful tools such as Aaron Wall’s SEO Book tools, and competitive research tool Trifecta by SEOmoz. Roth mentions how big brands like Yahoo are faced with the challenge of determining how to best integrate social media into their businesses, including tracking the effectiveness of those efforts.

Michael Gray: Getting Involved in Social Media

kery — Tue, 02 Nov 2010 01:09:24 +0000

Atlas Web Service founder Michael Gray was recently interviewed at Search Engine Strategies San Jose by WebmasterWorld CEO Brett Tabke and shared his thoughts on the current and future state of social media, commenting on Web sites such as micro-blogging service Twitter and social network aggregator service FriendFeed. During their interview Gray stressed the importance of being actively involved in social media. Over the course of their conversation Gray shared several points he considered to be of key importance about the present state of search engine optimization (SEO), including his thoughts about the recent search agreement between Microsoft and Yahoo.

How to Use Social Media to Boost Your Site Rankings – Bill Hartzer

kery — Thu, 21 Oct 2010 09:10:18 +0000

Bill Hartzer explains how to use social media to get your website notice with higher rankings. He explains how to set up your ‘brand’ (username) and profile on various sites, then subscribe them to an RSS feed that updates them with links to articles.

Where Social Media, PR & Internet Marketing Collide

kery — Thu, 14 Oct 2010 09:09:41 +0000

While in San Jose for the Search Engine Strategies conference, WebmasterWorld CEO Brett Tabke sat down with Lee Odden, CEO at search engine optimization and digital marketing service firm TopRank Online Marketing. Odden shares his insight on effectively utilizing social media Web sites, particularly micro-blogging Web site Twitter, to further business objectives. Tabke points out that Odden currently ranks highest amongst those within the Internet marketing space on social media influence ranking Web site, Klout. Odden goes on to comment on the changing public relations field as it pertains to the increasing ease of sharing information via the Internet.

Snyder on White Hat vs. Black Hat Social Media

kery — Thu, 07 Oct 2010 09:09:02 +0000

WebmasterWorld CEO Brett Tabke interviews Dave Snyder, co-founder of Search & Social regarding the recent acquisition of Search Engine Journal, the coming launch of an SEO fulfillment company called Second Step Search, and more.

Social Media Keynote Speaker Brian Carter

kery — Tue, 28 Sep 2010 01:09:12 +0000

Brian Carter is Director of Social Media for an Internet marketing agency and Chief Marketing Officer of TweetROI. He was quoted in Twitter Marketing For Dummies and has been interviewed and profiled by Information Week, US News & World Report, and Entrepreneur Magazine. Brian is one of the most popular writers for the search/social industry blogs Search Engine Journal (ranked #5 by Ad Age), Search Engine People, and SEO Scoop. A speaker and trainer for top conferences and organizations including SMX, Pubcon, and The American Marketing Association, Brian is one of the nation’s leading expert in Social Media Strategy & Internet Business Optimization.

Comparing Social Media to Basic SEO with Jill Whalen

kery — Sun, 26 Sep 2010 21:08:47 +0000

While the big buzz seems to be with social media — in this brief interview SEO specialist Jill Whalen argues that the time and money spent on basic SEO optimization of your website is more cost-effective for promoting your business — unless your target market is teens and twenty-somethings.

How to Use Social Media for Affiliate Marketing Links – Shawn Collins

kery — Wed, 22 Sep 2010 05:08:28 +0000

Affiliate marketing expert Shawn Collins explains how to use social media to get links for affiliate marketing. He explains how he does this with YouTube, Flickr, blogs, and Twitter, with a number of innovative ideas.

Twitter Tips For CEOs, Employees and Members Of The Media

kery — Fri, 13 Aug 2010 13:08:28 +0000

At the recently concluded PubCon search and social media conference held in Las Vegas, WebmasterWorld video content producer Vanessa Zamora interviewed Lisa Buyer, president and chief executive of Deerfield Beach, Florida-based interactive public relations and branding agency The Buyer Group. Buyer spoke at PubCon on a well attended session about Twitter called “Experts on PR & Twitter” that also featured Ecordia chief executive Sean Jackson, TopRank Online Marketing account manager Adam Singer and TechPad Agency president Ben Fisher. During their interview Buyer shared with Zamora some of her advice to CEOs, employees and members of the media who want to use Twitter successfully. Buyer told Zamora how CEOs can benefit from standing back at first and reading what their customers, competitors, target audience and other CEOs are writing before starting to send messages through Twitter themselves.

Internet Marketing using Social Media to increase Business Sales

kery — Wed, 11 Aug 2010 05:08:58 +0000

Peter Celnicker is the President and CEO of Core Marketing Communications and an expert of Online Social Media Marketing Techniques and Web 2.0 For a free video go to www.InternetMarketingBusinessSales.com and sign up today. Peter’s cutting edge marketing techniques are changing the way people and businesses market online, from Blogs, to Articles, to PRweb and SEO.

techblog and seo thailand » Media

Yahoo’s Dave Roth: The Reality of Social Media & Big Brands

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