techblog and seo thailand » Paid

Yahoo’s David Roth on Paid Search and Branding

kery — Tue, 09 Nov 2010 01:10:30 +0000

Near the end of September, Yahoo began a new branding campaign in an effort to re-shape the Internet giants image. WebProNews caught up with David Roth, the Director of Search Marketing at Yahoo, to talk about the re-brand and specifically, the paid search element of it. Roth said the purpose of the new campaign was to re-engage users with Yahoo. The campaign put a new face on Yahoo and gave it a new slogan: Its You! The taglines intention is to put a focus on users and show that Yahoo has something for everyone. Since Yahoo is trying to re-engage its users, Roth saw the need to incorporate paid search techniques. Although people talk constantly about true value lying in branding and awareness, any time a person pays for something, he wants to know what he gets in return. As a result, Roth and his team had to essentially create a set of metrics to measure engagement in the context of their campaigns.

SEO & Paid Search Campaign Success Measurement

kery — Sun, 24 Oct 2010 21:08:30 +0000

Enquisite founder Richard Zwicky took the time to sit down with WebmasterWorld chief executive Brett Tabke during the recent Search Engine Strategies (SES) conference in San Jose, California. Zwicky discussed what he feels makes his software as-a-service application suite essential to businesses, pointing out the importance of predictive modeling and the ability to look at past campaign performance. Zwicky also addressed how Enquisite provides a solution to large companies which he says until now have largely been unable to manage investments tied to search engine optimization (SEO) due to a lack of successful measurement capabilities.

Paid text Link Ads: What Google and Matt Cutts Say

kery — Fri, 03 Sep 2010 10:53:37 +0000

WordCamp 2007 San Francisco – Google’s Matt Cutts clearly states Google position on text link ads

SMX Seattle: Matt Cutts on Duplicate Content and Paid Search

kery — Mon, 22 Mar 2010 10:53:43 +0000

videos.webpronews.com webpronews caught up with Matt Cutts from Google and asked him about his thoughts on his Q and A Keynote from the SMX Search Marketing Expo in Seattle, and also his feelings on duplicate content and paid search with Google. To hear what he has to say, tune in to webpronews.

Matt Cutts Talks about Paid Linking

kery — Mon, 08 Mar 2010 18:30:24 +0000

Matt Cutts discusses Google’s paid linking policies at Webmaster World pubcon 2007 in Las Vegas.

techblog and seo thailand » Paid

Yahoo’s David Roth on Paid Search and Branding

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