Yahoo’s Dave Roth: The Reality of Social Media & Big Brands

kery — Wed, 24 Nov 2010 05:09:29 +0000

Yahoo director of search marketing Dave Roth was recently interviewed at Search Engine Strategies (SES) San Jose by WebmasterWorld video content producer Vanessa Zamora and shared information covered during his speaking session, entitled “SEO Tools of the Trade: What’s in YOUR Toolbox”, including useful tools such as Aaron Wall’s SEO Book tools, and competitive research tool Trifecta by SEOmoz. Roth mentions how big brands like Yahoo are faced with the challenge of determining how to best integrate social media into their businesses, including tracking the effectiveness of those efforts.

Is Google putting more weight on brands in rankings?

kery — Mon, 08 Mar 2010 18:24:34 +0000

On February 26, 2009, Google software engineer Matt Cutts collected questions on Google Moderator and answered many of them on video. Monica from Madison, WI asked: Can you verify that Google is putting more weight on “brands” in search engine rankings? If the answer is “Yes” — what is Google’s definition of a brand? Inspired by Aaron Wall’s post: www.seobook.com

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Yahoo’s Dave Roth: The Reality of Social Media & Big Brands

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