RSSAll Entries Tagged With: "keywords"

How can a site rank for keywords that aren’t anywhere on its pages?

A site for my client’s competitor shows up on a SERP for keywords that never show up in the site anywhere (not even hidden in the source code). How is this even possible, and isn’t this spam? What can my client do about it? Land Lubber, Colorado Related items Why aren’t breadcrumbs displaying in search [...]

kery | Nov 05, 2010 | Comments 25
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Pubcon 2009: Ken Jurina on Negative Keywords

Meet Ken Jurina, the Pres. and CEO of Empiar, and SEM firm. We caught up with Ken at Pubcon 2009 and sat down with him to chat about SEM. Ken shared his ideas on PPC and negative keywords, and the importance that they play in a well managed campaign. He also discussed the emergence of [...]

kery | May 02, 2010 | Comments 0
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Does the position of keywords in the URL affect ranking?

On February 26, 2009, Google software engineer Matt Cutts collected questions on Google Moderator and answered many of them on video. Adeel from Manchester, UK asked: Does the position of keywords in the URL have a significant impact: example.com/keyword/London is better than example.com/London/keyword? Related items Can a spammy website affect the ranking of other sites [...]

kery | Apr 12, 2010 | Comments 14
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Google does not use the keywords meta tag in web ranking

For more information, please see the our blog post: googlewebmastercentral.blogspot.com Related items Is Google Analytics data a factor in a page’s ranking? Can I make sure Google always uses my meta description tags for snippets? Is Google doing away with use of the meta description? Does the position of keywords in the URL affect ranking? [...]

kery | Mar 10, 2010 | Comments 25
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