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Yahoo’s Dave Roth: The Reality of Social Media & Big Brands

Yahoo director of search marketing Dave Roth was recently interviewed at Search Engine Strategies (SES) San Jose by WebmasterWorld video content producer Vanessa Zamora and shared information covered during his speaking session, entitled “SEO Tools of the Trade: What’s in YOUR Toolbox”, including useful tools such as Aaron Wall’s SEO Book tools, and competitive research [...]

Michael Gray: Getting Involved in Social Media

Atlas Web Service founder Michael Gray was recently interviewed at Search Engine Strategies San Jose by WebmasterWorld CEO Brett Tabke and shared his thoughts on the current and future state of social media, commenting on Web sites such as micro-blogging service Twitter and social network aggregator service FriendFeed. During their interview Gray stressed the importance [...]

How to Use Social Media to Boost Your Site Rankings – Bill Hartzer

Bill Hartzer explains how to use social media to get your website notice with higher rankings. He explains how to set up your ‘brand’ (username) and profile on various sites, then subscribe them to an RSS feed that updates them with links to articles. Related items Yahoo’s Dave Roth: The Reality of Social Media & [...]

Where Social Media, PR & Internet Marketing Collide

While in San Jose for the Search Engine Strategies conference, WebmasterWorld CEO Brett Tabke sat down with Lee Odden, CEO at search engine optimization and digital marketing service firm TopRank Online Marketing. Odden shares his insight on effectively utilizing social media Web sites, particularly micro-blogging Web site Twitter, to further business objectives. Tabke points out [...]

Snyder on White Hat vs. Black Hat Social Media

WebmasterWorld CEO Brett Tabke interviews Dave Snyder, co-founder of Search & Social regarding the recent acquisition of Search Engine Journal, the coming launch of an SEO fulfillment company called Second Step Search, and more. Related items Yahoo’s Dave Roth: The Reality of Social Media & Big Brands Michael Gray: Getting Involved in Social Media How [...]